How Small Businesses Can Avoid Missed Telephone Calls

Digital marketing channels help small businesses communicate value to prospective customers day or night. An interested person visiting a website might call a business anytime. This is the small business's chance to deliver a good experience, but too often the owner is out of the office or the staff has gone home for the day. Then the caller goes to voice mail.

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That experience dampens the potential customer's interest that prompted him or her to make the call in the first place. The solution is not necessarily hiring a full time employee to just answer the phones. Call center answering services can keep the marketing momentum going. 

What An Answering Service Can Do

Incoming calls are answered by a person trained about the client's company.

In some situations, a call center can even be hired to set appointments for the client.

Customers can get their questions answered by the call center operator. 

Messages can be forwarded to the business owner or manager. Often a variety of message formats are available, such as recordings, emails, or text messages. 

Price quotes can even be given through a call center service. 

A small business searching for a call center service should look for one that is flexible and staffs professionally trained people. A reliable call center is prepared to serve many types of clients from doctors to plumbers to catalog companies. 

An example of this type of company is Solid Cactus. It provides telephone customer support on a scale above what small businesses can typically maintain on their own. 

A Way To Make Digital Marketing Personal

Businesses have many digital tools for marketing. Some of these can be automated like email autoresponders, social media updates, and search engine advertising. They can be powerful at generating leads, but they lack the personal touch of human-to-human conversation. 

An answering service can be viewed as just another third party service that strengthens the marketing system of a business. By its nature digital marketing is a collaborative effort because the use of third-party services is so common. Websites tie into email list and marketing solutions. Social media can link to giveaway drawings. In this environment a dedicated telephone answering service is a logical choice for some companies.

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