Easy Way To Implement Rel=Publisher Tag On Blogspot
You can find lots of useful things on Internet. But a typical or a busy user has minimal time and attention, so your website or blog better be attractive in search engine. That’s precisely what rel=publisher tag is going to do for your brand. Today's post I will tell you what is a rel=publisher tag and how it can help your brand on Google Search. Beside that you'll also learn easy simple way to implement rel=publisher tag on your blogger blog. I think many of the bloggers know what is Rel=Author tag if you don't know, I will give an explanation in a nutshell and we will compare the difference between both rel=publisher tag and rel=author tag.
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What is Rel=Publisher Tag ?
A few years ago the trending topics in the blogging community is rich snippets and knowledge graph. Today, this feature become a permanent component of Google search results. Rel=publisher tag is also one such section of the knowledge graph for business websites, highly trusted brands and many popular blogs.
This rel=publisher tag will be placed inside the element of your blogspot. This feature is given by Google, to link your blogger blogspot on Google search to its social networking brand page (Google Plus). For a brand or a blog search the rel=publisher tag extracts a knowledge graph on the right side in the SERP the information is gathered from the Google+ page summary.
Diffrenece Between Rel=Publisher and Rel=Author Tag
The rel=author tag is consider as an important tag for Google Authorship and Author Rank it plays an important role in the SEO recently. The major difference between these two different tags is that rel=author associates with individual Google + profile and rel=publisher associates with the brand’s or a company Google+ page. The other main difference is rel=author tag is for blog which has authors while sites like e-commerce has no author they display only their products so rel=publisher tag is useful for those brands.
Useful Features of Rel=Publisher Tag on SERP
This snippet will help them display about their company, and additional details like CEO, Founder, customer service number, Google maps location etc. It also display their Logo with a Google + Follow button for brand visibility, along with this it display the recent Google plus updates on the search. In a nutshell rel=publisher tag acts like a mini Wikipedia preview.
- Authority: It gives a trust to your readers.
- Popularity Index: It displays the number of followers you have on Google+ page and they can follow your brand page directly.
- Recent Updates: It also shows the last content updated on the Google + page.
SEO Value for Publisher Tag
Currently there are no signals of SEO ranking effect of this tag. Google hasn't popularized this tag yet, but it give exposure to your brand and social media and we may not know what will be in the next google algorithm update. So its better to implement this code to gain followers and trust for your blog.
How To Implement Rel=Publisher Tag on Blogspot
It's very simple to implement this tag if you already setup Google + page for your blog. If you haven't create one. You must use your domain email address when setting up the Google + page and this URL needs to be the one which your linking to your Google+ account, for both rel=author and rel=publisher tags.
Adding the Rel=Publisher Tag on Blogspot
This is the actual code for the publisher tag
<link href=”Paste your company’s Google+ page URL here” rel=”publisher” />
But when I try to had this code on my blog it shows me a error so I modified the code which blogger supports.
- Sign in to your Bloggeer account and go to your site.
- Click Template and backup your code.
- Now click Edit HTML.
- Press Ctrl+F to and find the <head> tag.
- In the heading section you can place this below code
<link href='https://plus.google.com/Page Name' rel='publisher'/>
Example:
<link href='https://plus.google.com/+Softechnogeek' rel='publisher'/>
Save your template and to check whether you implement the code on your blogger blog you have to go to the Google Rich Snippet Tool paste your domain name and click Preview.Scroll down to see the Publisher section if you got this message Publisher markup is verified for this page. You are good to go. That's it bloggers, it's an easy way to implement the publisher tag on blogspot. Let me know if this works for your blog in the comments.
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Easy Way To Implement Rel=Publisher Tag On Blogspot
Reviewed by Unknown
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Friday, June 13, 2014
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Reviewed by Unknown
on
Friday, June 13, 2014
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