Microblogging Tips For Beginners Using Twitter

Most of us know how useful a social networking site like Twitter can be a great online marketing tool. With its microblogging capabilities, it can turn a simple local product into a global brand that is a must-have. So here’s a step-by-step beginner’s guide in microblogging using Twitter:
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Laying The Foundation For MicroBlogging

Step 1: Create an account – For those who do not have a Twitter account, this is the first step. With online marketing a lot depends on the name, especially if you are aiming at long standing brand-creation. So create a name for your profile that will have an impact or use your brand name.

Step 2: Develop the profile – Creating a Twitter profile with a good description. Logos and images of company premises will add weight to your profile. Here adding a backlink to your website or blog is mandatory to make the Twitter account worthwhile.

Step 3: Follow people – The “Find People” option on your Twitter homepage will help you find the kind of people you would like to follow. Following others in the same field will give you an insight into their business so that you can gauge the competition.

Making Twitter Work Towards Microblogging

Once the Twitter account is ready, read tweets (Twitter comments) about your products and services and that of your competitors. How they deal with tweets will also be a very illuminating exercise.

You can also track the kind of followers your competitors have. From their tweets you can preempt their requirements and plan targeted marketing strategies. Once you have sufficient content on your Twitter main page, you can start looking for those you would like to follow.

What to tweet is another factor that affects the success of microblogging. A business organization needs to maintain an image. Irrelevant tweets about personal activities will not interest web users. If they are searching for a product, they want to know more about whether it is worth buying rather than all about your recent vacation or the restaurant you like. Depending on the kind of product you are dealing in, tweets that provide the following information will work well for you:

• How useful the product is,
• How current buyers have already benefited,
• Any modifications/new versions with better benefits,
• Freebies and after sales services that comes with the products,
• Tips on how to use the product fruitfully,
• Expert advice on safety measures,
• Providing insights on other blogs or tweets.

The tweets need to be informative and catchy enough to make the reader curious about you and your products without sounding like spam. In other words, don’t just comment for the sake of link-building. Your reply to a tweet should provide worthwhile information and encourage an online transaction for your company.

Now it is time to automate your tweeting with the help your TwitterFeed or HootSuite. You can use either or both each day to automatically update a couple of RSS feeds. The tweets will be loaded on your profile at a preset time to suit the time zone of your potential buyers. So here’s wishing you “Happy Microblogging with Twitter”.

This is a guest post is brought to you by Samantha Kirk, a writer for AT&T U Verse Samantha provides up to date content and information for AT&T.

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